Management Science and Information Systems

Description:
The most successful firms are those that have been able to systematically exploit innovation. Institution innovation to create value is not an easy task rather; it is complex, cross-functional, and results-oriented endeavor. Traditionally, investment in research and development, implementing change, or enhancing creativity were considered necessary ingredients for innovation. Today, technological breakthroughs are the primary drivers of innovation. A new category of technology has emerged that when used effectively makes the innovation process more economical and ameliorates some of its uncertainties. The course starts with addressing five basic questions on innovation: what, when, where, who, and how. We describe innovation models, the importance of timing in innovation, the globalization aspect of innovation, People and innovation, and what it takes to be innovative. In addressing these questions, we consider the impact and role of technology. Real world case studies are used to illustrate the practical implication of innovation in IT management.

Academic Information:
Prerequisite: None.
Distribution I Area: None.
Distribution II Area: None.
Diversity Area: None.

Description:
This course develops a managerial level of technical knowledge and terminology for data, voice, image, and video communications and computer networks to effectively communicate with technical, operational and management personnel in telecommunications. Students are expected to understand the concepts, models, architectures, protocols, standards, and security for the design, implementation, and management of digital networks and apply data communications concepts to situations encountered in industry; learn general concepts and techniques of loc area networks (LAN), wireless local area networks (WLAN), and wide area networks (WAN); and understand the technology of the Internet and the regulatory environment. Other topics introduced include network operating systems, e-commerce and associated web sites and practices, as well as middleware for wireless systems, multimedia, and conferencing.

Academic Information:
Prerequisite: MBAMS 640 or MSIS 640 or MS 640. BUSADM students only.
Distribution I Area: None.
Distribution II Area: None.
Diversity Area: None.

Description:
Reviews systems development principles with an object orientation as they relate to the analysis and design of database applications, knowledge base systems, and object-oriented programming. Object-Oriented Programming languages is used to illustrate such characteristic properties of current object oriented programming techniques as encapsulation, inheritance, and polymorphism. Use Cases and UML are used for modeling business systems.

Academic Information:
Prerequisite: MBAMS 640. BUSADM graduate degree students only.
Distribution I Area: None.
Distribution II Area: None.
Diversity Area: None.

Description:
The course will provide students with insight into the dynamic discipline of Customer Relationship Management (CRM) and approaches that can support CRM. Customer Relationship Management (CRM), is a strategic methodology currently being adopted by many organizations in an effort to enhance their competitive advantages. It recognizes customers as the core of the business and argues that a good relationship between the customer and the organization, if sustained over time, can lead to growing customer satisfaction and organization profitability.

Academic Information:
Prerequisite: None.
Distribution I Area: None.
Distribution II Area: None.
Diversity Area: None.