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| Cat. No. and Title |
Instructor |
Dates |
Location |
Days |
Time |
Unit |
Class No. |
Fee |
Register |
MKT301 Principles of MarketingDescription:
Develops students’ understanding of marketing principles underlying the selection and assessment of markets, and the development and delivery of products and services.
Academic Information:
Prerequisite: BC 290 (or ACM 299) and a minimum of 60 credits. Open to CM students only.
Distribution I Area: None.
Distribution II Area: None.
Diversity Area: None. | R Anzenberger | May 27-Jul 8 | M-1-608
McCormack Bldg, 1st Floor, Room 608
| TuTh | 10a-1p | 3 | 2047 | $825 | |
MKT301 Principles of MarketingDescription:
Develops students’ understanding of marketing principles underlying the selection and assessment of markets, and the development and delivery of products and services.
Academic Information:
Prerequisite: BC 290 (or ACM 299) and a minimum of 60 credits. Open to CM students only.
Distribution I Area: None.
Distribution II Area: None.
Diversity Area: None. | R Powers | Jul 14-Aug 20 | M-3-204
McCormack Bldg, 3rd Floor, Room 204
| MW | 1:30 - 4:30p | 3 | 2048 | $825 | |
MKT404 Retailing ManagementDescription:
Retailing goods and services to consumers has always taken a wide variety of forms, from the single-unit entrepreneurial enterprise to the shopping mall to the regional or national chain. In recent years shopping on the Internet has been added to the options available to the retail customer. This course covers all aspects of traditional retail marketing from site selection to merchandising policies to evaluation of effectiveness. It pays special attention to the new techniques and strategies required for business to consumer e-commerce and to the challenges presented by the need to integrate e-tailing into existing retail businesses.
Academic Information:
Prerequisite: MKT 301 and a minimum of 60 credits. Open to CM students only.
Distribution I Area: None.
Distribution II Area: None.
Diversity Area: None. | R Anzenberger | Jul 15-Aug 21 | M-2-423
McCormack Bldg, 2nd Floor, Room 423
| TuTh | 1:30 - 4:30p | 3 | 2050 | $825 | |
